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Defining Wellness Hotel and Measuring the Level of Wellness Provided by Hotel Services: Scale Development and Validation

Within the past decades, due to a shift in society’s perspective on health and well-being, consumers are increasingly more environmentally focused and health conscious. As a response to this wellness trend, the hotel industry has developed specific services accordingly, whether it be as simple as in-room yoga gear or something more experimental such as a sensory deprivation tank. However, the understanding of the concept of a “wellness hotel” remains sparse and largely lacking measurement capability and empirical validation to date. This study probes into the nature and dimensionality of “wellness” attributes of a hotel, and it further develops a wellness hotel amenities inventory to measure the level of wellness provided by a wellness hotel. This inventory can generate enhanced marketing and managerial knowledge regarding the wellness amenities of a hotel to enhance its performance outcomes.